Tighten performance areas falling short of customer expectations – CIMG to banks
The Chartered Institute of Marketing (CIMG) has urged banks to tighten up on all the areas where their performances fell short of the expectations of their customers in the first Ghana Customer Satisfaction Index (CIMG-CSI, 2021). According to its President, Dr. Daniel Kasser-Tee, CIMG is available to provide support to all banks to improve its quality of standards. Speaking at the...