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Jan 28 2026

Boosting Treasury Sales Success with Strategic Prospecting, Networking, and Negotiation (Jan. 28-30) Virtual

  • 9:00am
  • National Banking College

 

Rationale

As clients demand more tailored financial solutions, treasury professionals must sharpen their prospecting, networking, and negotiation skills to stay competitive. This programme equips participants to build stronger pipelines, leverage influential networks, and convert opportunities into lasting business relationships.

Programme Objectives

  • Apply advanced prospecting techniques to build a robust sales pipeline.
  • Demonstrate the ability to establish and leverage influential professional networks.
  • Prioritize and organize leads effectively to maximize sales opportunities.
  • Employ negotiation skills to convert prospects into successful client engagements.
  • Align customer acquisition strategies with technical expertise to improve overall sales performance.

Course Outline

Understanding the Treasury Sales Landscape
Strategic Prospecting for High-Value Clients
Building a Robust Sales Pipeline
Effective Client Segmentation and Prioritization
Establishing Strong Value Propositions for Treasury Services
The Art of Professional Networking
Leveraging Relationships for Business Development
Developing Strategic Partnerships and Alliances
Advanced Techniques for Effective Communication and Networking
Strategies for Cross-Selling and Upselling Treasury Services
The Negotiation Framework in Treasury Sales
Mastering the Art of Persuasion and Influence
Closing Deals and Ensuring Long-Term Client Satisfaction

Target Group

  • Treasury Sales

To register, contact the programmes secretariat now !

+233 (0) 302 760006